To be the at the forefront in spicing up interest and providing Sri Lankan and South Indian food products to mainstream and diasporic Sri Lankan and South Indian customers.
To be a model corporate citizen within the communities we cater to and represent.
Since our inception we have decisively penetrated the market for Sri Lankan and South Indian centered FMCG products in the food and beverage categories, within a relatively short space of time.
Niru was the first to pioneer the concept of Sri Lankan and South Indian food products to the diasporic customers, thus affording them the convenience of obtaining their requirements from their country of residence and saving them the hassle of having to cart their needs from their native lands.
Now we are pioneering ready-to-eat and heat-and eat food products for the added convenience of our customers. Our range of all-time favourite foods is expanding constantly with innovations hitting the shelves of Sri Lankan ans South Indian retailers in UK and the Continent all year around.
Our logistics have been fine tuned to an art form so as to ensure that every product reaches the customer in the best possible condition, with particular attention being paid to preserving freshness and taste.
Today, we have the largest distribution network within our defined market, reaching out to every corner of UK and Continental Europe. Our supply chain management capabilities are world class and second to none..